shelly amoroso

Generation Best…Where Tradition and Innovation Coexist

When it comes to design, Shelly believes in a new classic style that’s innovative, pared down and relevant for today’s lifestyles. Steeped in the traditions handed down from her family, she creates spaces with a sense of history and timeless elegance. She assimilates the best of a family’s roots and a building’s heritage into her designs and then updates them with a modern twist. Shelly is a graduate of San Diego State University and the Parson’s School of Design in New York. For five years, she learned the trade from her mother, Julie Lanterman, a prominent Bay Area interior designer before opening her own Amoroso Design in 2005.

There’s a spark – a liveliness – to every Amoroso Design space. It’s the energy that comes from a spunky blend of both traditional and contemporary elements. The hallmark of Shelly’s work is her astute combinations that merge past and present…formal and casual…sassy and sophisticated into spaces that are Generation Best. She was voted a Top 5 designer in 2008 by The Chronicle/SF Gate and is a popular guest lecturer and article contributor. Shelly’s passionate about old San Francisco homes – she finds those in desperate need of TLC and gives them her own special dose of design therapy.